Join World Macadamia Organisation

There are a lot more macadamias trees in the ground.

The WMO exists to promote macadamias globally, stimulating growth by creating awareness and understanding, both in existing and untapped markets. Macadamia supply is increasing by over 10% per annum for the next five years – this means the industry needs to create new demand equivalent to the current USA market each year for the next five years. Demand growth is critical to the sustainability of the industry.

By joining the World Macadamia Organisation (WMO), you’re supporting the future of the macadamia industry and delivering value to your business.

Members benefit from:

Directing communications spend to increase impact, including layering activities with member organisation’s marketing campaigns. Increasing awareness and sales.
Contributing to the crafting of the global demand generation strategy for the macadamia industry, increasing the likelihood of shifting consumer beliefs through industry-wide repetition and saving on duplicativea ctivities.
Input into the product standards for macadamia nuts and co-products, ensuring the standards meet the commercial requirements and consumer experience expectations in an ever-changing market.
Accessing valuable industry resources on the WMO Members’ Portal, including the latest short and long-term crop forecasts, demand maps, consumer research reports, market updates, and visual resources.
Being part of the global macadamia community, including invitations to critical industry events for networking, shaping theindustry’s future and being recognised as an organisation that supports the macadamia industry.
Having your company name listed in the WMO supplier/partner list and on the WMO website, raising your visibility with future customers.